Professional positioning diagnostic

LinkedIn Profile Assessment

Understand your professional visibility, industry positioning and LinkedIn profile strength.

The assessment evaluates how effectively your LinkedIn profile communicates your professional value and positions you in your target market. It reads the profile you submit, checks it against the CS & Clarks rubric, shows the evidence behind every rating and calculates every score transparently. Where your profile export does not contain enough evidence, the report says so instead of guessing.

1
Save your profile as a PDFOn LinkedIn desktop, open your profile, select Resources (or More), then Save to PDF.
2
Upload the PDF hereNo LinkedIn link, login or account access is needed. You can paste the text instead.
3
Select “Analyse My LinkedIn Profile”The analysis runs in your browser and takes a few seconds.
4
Review your dashboardScores, charts, evidence-based findings and prioritised recommendations.

How the overall score is built

Visibility Index	20%
Industry Positioning	20%
Profile Setup Strength	20%
Profile Informative Strength	25%
Activity Index	15%

90/100 is the CS & Clarks internal standard for an excellent profile. It is not an official LinkedIn benchmark.

Upload your LinkedIn profile PDF

Drag and drop the file here, orSelect the file from your device

Choose PDF file

The file from LinkedIn’s “Save to PDF” · PDF only · up to 15 MB

Target role (optional)

Industry (optional)

Add activity & profile details Recommended

A LinkedIn PDF does not include your activity, photo, banner, Featured section or recommendations. Answer these for a complete score; it takes about a minute. You can find your numbers on LinkedIn under Me → Posts & Activity and on your profile.

LinkedIn activity

Answer the four questions below to include Activity in your score.

Posts in the last 90 days

How many are your own posts (not reshares)

Comments on others’ posts per month

Articles or newsletters, last 12 months

Network size

Paste 1–3 recent posts (optional, used to check relevance and quality)

Profile items

Profile photo

Background banner

Featured section

Recommendations received

Your privacy

What we save: your name, email, job title and function, as they appear in your LinkedIn PDF, plus your assessment scores.
Why: for statistics only, so CS & Clarks can understand who uses this tool and how profiles score.
We will not use your details to contact you. No calls, emails, WhatsApp messages or marketing.
Not saved: your PDF, the text of your profile, your phone number and your LinkedIn link.
You can ask us to delete your details at any time.

I agree that CS & Clarks saves my name, email, job title, function and assessment scores for statistics only. I understand I will not be contacted, and I can ask for my details to be deleted at any time.

LinkedIn Profile Assessment

Analysing the profile